فصلنامه رشد فناوری
پیاپی 68 (پاییز 1400)

The history of the 21st century will be marked by technology and innovation. Technology is the new wealth of nations. Standardization plays an important role in the development of technology because these standards of technology determine the development path of that technology. In other words, in order to develop technology, in addition to innovation, it is necessary to define standards beyond the present and in proportion to the innovations, and the success of companies depends on the fact that the intended innovations can become a standard for that technology. In other words, in addition, need innovation to develop technology, it is necessary to define standards beyond the present and in proportion to the innovations, and the success of companies depends on the fact that the intended innovations can become a standard for that technology. In this research, a descriptive-survey study, by using correlation analysis of variables and multiple regression relationships, we try to investigate the relationship between standardization and innovation in some of the country's automotive industries and determine how and what standardization affects innovation. The results of this study show that standardization generally has a positive and significant correlation with different types of innovation, which is weak in fundamental innovations compared to gradual innovations. According to the results, the automotive industry was suggested to establish standards development units in research and development departments in order to prevent the inhibitory effects of standardization on fundamental innovations in addition to increasing, reducing research and development costs, and reducing technology risk.

Online shopping is one of the new ways of buying and selling in small and medium-sized online non-physical businesses, which is the result of rapid growth and increasing use of computer technology and makes sellers of businesses and buyers communicate much more efficiently through the Internet and make the exchange process more efficient. The purpose of this study was to provide an online shopping model in the field of small and medium online businesses from the perspective of entrepreneurs using theme analysis method. In order to conduct the research, a qualitative approach using semi-structured interviews with entrepreneurs in the field of small and medium business online has been used. The sample size included a total of 12 people with purposeful sampling logic until theoretical saturation was achieved. Data coding was performed using Max Kyoda software. Findings showed that online shopping model in the field of small and medium businesses online with 9 main themes and 45 sub-themes (website infrastructure factors, marketing factors, online shopping experience, political factors, technology-transportation factors, factors Economic, security and risk, social factors, consumer characteristics) are explained. It is suggested that studies of customers' online shopping behavior be prioritized for small and medium-sized online businesses in order to use its findings in the correct and timely identification of consumer behavioral tastes.

Viral marketing is a marketing policy that motivates people to tell your marketing message to others. The advantage of viral marketing is that marketers can create customers at costs almost equivalent to zero, and move from the marketing-consumer-to-consumer-to-consumer mode, accordingly, a new economy has emerged as businesses use information technology. The purpose of the present study is to conceptualize the components of viral marketing in online business. For this purpose of word association, sentence completion and dream exercises Used as projection techniques in an in-depth semi-structured interview with 15 people in the three generations (X, Y and Z) through content analysis and with the help of MaxQDA software, 76 open source, 21 core and 6 new viral components have been identified in the field of viral marketing such as online services, online attractiveness, online risk taking, online persuasion, online trust and online support. The results can help online business owners develop low-cost activities

Due to the growing number of new media, the number of digital citizens in society is increasing day by day. A digital citizen is a citizen who has the ability to use the online services provided by the government of each country to the best of his ability. The purpose of this study was to investigate the validity and reliability of digital citizenship scale in Birjand city. The statistical population of this study was all individuals aged 18 years and older in Birjand city, of which 384 were selected by multi-stage cluster sampling. The instrument used in this research is a digital citizen questionnaire, Chui, Glassman and Kristol (2017). Content validity of the Persian version was verified according to the opinion of the experts. Factor structure of digital citizenship questionnaire was investigated using both exploratory factor analysis and confirmatory factor analysis. The exploratory factor analysis showed that 4 substances have high yields in more than one factor; these materials were eliminated, and finally the final model included four factors; Internet political activity, technological skills, critical and local-global awareness. It came out with 22 substances. For reliability of this tool, Cronbach's alpha coefficient was used, which coefficient for its components was 0.79- 0.99. Given that the validity and reliability indicators of the Persian version of the Digital Citizen scale were all favorable, it can be used as a valid and reliable tool to identify digital citizens.

A couple of technologies are growing extraordinarily and pervasive much faster and more widely than usual. Investigate their trend of development shows that their growth path is not only linear, but these technologies, years after their invention and birth, have a little story and limited success, but suddenly jump and advance on a global scale. Examining the main reasons and bases of this growth shows that there are general rules in development while applying in the case of technology, lead to rapid development. This paper briefly discusses such technologies. The generations Web as a comprehensive and close case to the subject of this article - the network of technology development - are discussed. Understanding the pillar foundations of this launchpad and modeling it for the technology development network, provides the infrastructure for systematic acceleration in technology development. In this paper, the definition of each of these basic concepts is presented in accordance with the technology development network, and the implementation manner is mentioned.

User Relationships Management (URM) is a management approach to maintaining successful relationships with customers and users over time in order to keep the user profitable. The aim of this study is to design a profitability model for the end user from the perspective of technology entrepreneurs in the software industry of Iran with a mixed method. The statistical population includes all technology entrepreneurs those who work as analysts and programmers, system support, professional users, managers and marketers in the software industry. Using the Cochran's formula, 132 people were selected as statistical samples. To collect the data, a researcher-made questionnaire consisting of 51 items was used, the formal and content validity of which was confirmed by 30 experts and its reliability in a preliminary test with 30 subjects for all variables studied above 0.7. It came to an acceptable level. To analyze the data, descriptive statistical methods with SPSS software and inferential statistics were used to model structural equations in Smart PLS software. The findings showed that sales promotion factors on social value, product social value on product emotional value, product performance value on product economic value, product economic value on user satisfaction factors, product emotional value on user satisfaction factors, user satisfaction factors on loyalty and loyalty The user affects the user's profitability. But the product social value does not affect the product economic value.

Blockchain is a distributed and intact database technology that can be used to store any data, including financial transactions, and has the ability to build trust in an unreliable environment. In the blockchain, trust is transferred from centralized intermediaries to technical infrastructure developers, leading to reliable transactions between nodes that are not necessarily trustworthy. Blockchain as a disruptive technology will affect the economy and governance in societies. Different blockchains run different governance mechanisms. All blockchains fall into a range that ranges from completely public and unlicensed blockchains such as Bitcoin to completely private and licensed blockchains. Blockchain, which is the basic technology of cryptocurrencies, will establish a new economic system by making deep changes in our communication methods over the Internet. This technology will change information security, transparency and governance. Due to the emphasis of this technology on security, trust and transparency, different sectors and different vertical businesses tend to use this technology. With the expansion of the use of this technology in different companies and countries, it is necessary to determine the country's plan to manage this technology. Therefore, it is necessary to determine the requirements for the development of the blockchain ecosystem in the country. In this article, we review the plan and strategy of South Korea as a model for the development of this technology in our country. Then, using the program of this country, we will present the requirements for developing the blockchain ecosystem in our country.